Digital Marketing

Strategic digital marketing for beauty brands has become the fastest route to growth. With the rise of e commerce, social media, apps, blogs, vlogs, Youtube and influencer marketing many brands of achieving a larger brand share by creating targeted campaigns. The digital landscape is shifting fast which is very exciting as this has created multiple options for communicating creatively and directly with primary targets and consumers. The segmentation in digital marketing is key for global marketing for reaching the local markets with consumer insights relevant specifically to the market such as Asia for example which varies completely with Europe. More than ever thinking globally and acting locally has become more possible to achieve a rapid global growth.

On one level this creates a huge opportunity for smaller to medium brands to gain market share and on another level creating more of a challenge for classic advertising methods. Creating a multi- layered digital Marketing plan which reflects the brand strengths is a key start with continuous ongoing monitoring for findings to optimize the plan.